What is internet marketing?

Internet marketing also known as e-marketing is advertising products or services through the internet.

Online advertising has overtaken television expenditure for the first time because of the several advantages it has. Online spending has increased 4.6% to £1.752bn in the first half of 2009, while TV spending has decreased 16.1% to £1.639bn. The advantages are that it is cheaper than traditional marketing. Internet marketing can be easily measured and is quick and easy. The advertisement can be set up quickly and can be placed on the internet within hours, also if any changes need to be made it can be done immediately. A few examples of online advertising are display ad, e-mail campaigns and several others.