What are the benefits of Internet Marketing to an organisation?

There are several benefits that Internet Marketing has on a business.

1. Firstly it allows a business to identify the needs and wants of customers which will then allow them to design their products that will fulfil the customers needs. Therefore it will have an impact on the businesses reputation and profitability.
   


2. Internetmarketing is cost effective as businesses will not have to worry about any travel, postage, printing or any other costs and it is cheaper compared to traditional marketing.



3. Internet Marketing can be easily measured. The business will be able to identify how much demand there is for the product in the market. This can be done by the business monitoring how many people are visiting the website.



4. Internet marketing is quick and easy, the advertisement can be set up quickly and can be placed on the internet within hours, also if any changes need to be made it can be done immediately .



5. Internet Marketingcan include more graphics and a wide range of multimedia which would make the advertisements more appealing and attract more customers.



6. Internet marketing can reach more people this means that the business can retain their existing customers as well attracting new ones.



7. Internet marketing can also help identify the businesses competitive advantage as they can see who their competitors are, and what they are offering to the customers and it can also help a business to see if the strategies that they are using is working and giving the results that they want.