Who is ASOS?

ASOS.com is the UK’s leading online fashion and beauty store. They sell fashionable and the latest clothes. ASOS stands for as seen on screen and this is what attracts most of their customers. This is because the customers are able to wear products similar to what celebrities have worn but at affordable prices. ASOS.com main target audience are 16-34 year olds both women and men. ASOS.com was founded in June 2000 by Nick Robertson who is the great grandson of the founder of Austin Reed. ASOS.com is a very popular company with an estimate of 4.5 million visitors a month and has 1.88 million registered users. The sales for the year ended in 31 March 2008 were £81 million. ASOS.com is a public limited company which means that members of the public are able to purchase business shares on the London stock exchange market. ASOS.com are currently employing 270 employees, they have the duties of dealing and contacting customers questions and enquiries.